The new pay for play is in online promotion

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One night while on Facebook I saw a person’s status bragging on being on a Coast2Coast mixtape. Now I know it’s not just a submit your music if we like it we’ll rock it format, that no longer exist unless you’re already an established artist, so I checked into Coast2Coast mixtapes.
For off Coast2Coast Mixtapes are major players in the mixtape game, they get established artist to host them and known DJs in the mix. The fee is $20 to get your track on a mixtape. Yeah, I checked into it and even as I type this out I’m considering getting a few tracks on some mixtapes. My issue is the fact I know what I do and what is popping aren’t the same thing which had me google grinding.

One thing you find is everything is for sell, EVERY FUCKING THING. You can buy Youtube views, Twitter followers, Facebook band page likes, mixtape downloads and of course blog love. Yeah to have that major Hip Hop blog post your soundcloud, bamdcamp or youtube link you have to pay something if you’re an unknown artist. Yes, the fees aren’t expensive at all but it’s a lot to go threw when your music is garbage. What doesn’t seem to happen is some kind of feedback on your music. Right now it is a cash grab for companies knowing how many artists are out there and knowing that image is everything. DJs know this because even now they have been charging a healthy fee to host a mixtape. That out of most of the angles to get exposure I think having a DJ host your mixtape may be the best one. The name of the DJ alone will get you out there better than the options dealing with getting views and listens.

Speaking of views and listens, why would someone even pay for such a thing? Ok, I know why but if you’re video has 34, 899 views in less than a week and only eight comments all by people who know you, the high number means dick. Same thing with a bunch of likes on a page yet there are little to no downloads on that mixtape. I get the object is to LOOK as if things are rolling but if real people aren’t listening to your music or downloading it the people you’re paying to get you those likes and views won not you. The music game is beyond competitive, there are billions of unsigned indie artist looking to grab listeners ears and attention. The sad fact is you have to spend money to get that attention you seek, but no one can guarantee you people will like your music and in the end isn’t that the real reason you’re spending money? It is known fact people pay for exposure, it’s the only way to make a lane for yourself in the market today. The problem comes in when paying to get on the mixtapes or get certain artists on tracks and DJs to host your mixtape and it sits there doing nothing. No hype about that song featuring so and so or produced by so and so. No hype about the mixtape hosted by so and so. No one is searching your music out after hearing your song featured on a mixtape. Again with all the sites willing to help boost your ego with likes, followers and views not one is helping go beyond that. Everything is in play for that particular release not your career in general.

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